The Swiss are smart. They have always been with money. In last 20 years, Switzerland has progressively lost its appeal as the former secret banking centre of the world. This has dramatically changed the landscape among Swiss professionals – mainly lawyers and fiduciaries – which have progressively lost clients and businesses and had to look for new areas of opportunities. And now they have been the fastest and smartest in jumping at this new business opportunity. And this time the potential is really immense for the Confederation.