Bringing Swiss order to initial coin offerings

Switzerland, as a financial centre, has a double reputation. On the one hand, clockwork: practical, competent, reliable. On the other, chocolate: indulgent and dark. The country’s private banks are still living down their reputations as facilitators of tax evasion. It is natural, then, that there should be knowing smiles at the news that Switzerland is keen to become a hub for cryptocurrency finance, and initial coin offerings in particular.